Women Over Fifty—Dowdy is Dead!

Posted on September 23, 2008. Filed under: Aging With Attitude | Tags: , , , , , , , , , , , , , , , , |

I happened across an article in USA Today that addresses much of the frustration many of us feel when attempting to find a new outfit that flatters our figure and lifts our mood. These days, this feat isn’t so easy to achieve.

Although I tend towards casually conservative clothing, preferring tailored jackets paired with pants, I do want something that’s got some pizzazz and is relatively stylish. It seems that retailers can’t quite hit the mark for many of us boomers. Styles tend to be either frumpy and outdated, or too young and way out. And some of the higher end brands that might fit the bill are so expensive that many of us cringe when we read the price tag. It may well be a sign of age, but I just can’t see spending $600 and upwards on a jacket I might only wear for a very few special occasions.

Plus, often times, the clothes don’t fit my postmenopausal shape. I don’t know about you, but my middle is mounting a substantial presence. My pear shape is morphing into an apple and this transformation is making waistbands a thing of the past.

So what’s a girl to do? Well, it seems that retailers are finally getting the message and realizing that boomer women are a huge economic force. Although recent downturns are hitting many of us hard, we still have more spending clout than other age demographics and we retain our “forever young” spirit. Talbots, Ann Taylor, Bloomingdale’s and other ready-to-wear emporiums are, at long last, seeing the light and shifting their fashion focus to address our needs. Dowdy is dead—or, at the least, it looks like the drab days are numbered. A welcome and long awaited passing, I might add.

In fact, your next outfit might be one that actually flatters, fits, and makes you feel like the sexy, with-it, fabulous, and feisty gal you know you are. We boomers are just getting started on the second season in life and we need a wardrobe to match our indomitable spirit and style. Glory hallelujah—it’s about time!

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One Response to “Women Over Fifty—Dowdy is Dead!”

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Eileen,

I say spring for the $600 jacket. I would. :)


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